Superdry

Superdry is the fusion of vintage Americana and high-impact Japanese graphics with a British twist, standing out as a distinctive global brand with a notable international celebrity following. With its obsessive focus on quality and innovation ingrained in the design DNA, Superdry showcases true quality combined with the latest trends and styles. The Superdry eyewear collection is ‘throwing it back’ to the classic shapes that are simply timeless featuring intricate details from laser-engraved Japanese Kanji graphics to pressed custom pin elements. Superdry with its reputation for innovation and style has evolved into the most diverse British lifestyle brand with a true global reach.

Superdry is a sponsor of the Invictus Games, a global event which uses the power of sport to inspire recovery, support rehabilitation, and generate a wider understanding and respect for wounded, injured and sick servicemen and women.

TRENDS ARE THE CURRENCY OF THE FASHION WORLD

Point of Purchase


210mm Square

A3 Landscape

Bag 1

Cube 2

Showcard 035 AW18

Showcard S28

Stand 6

Press and Media