William Morris Black Label

The William Morris Black Label collection offers rich and exclusive Mazzucchelli acetate styles with luxurious styling in sophisticated designs. Every frame has unique weighted tip ends for perfect balance and include the iconic ‘WM’ logo detail. Shortlisted twice for frame of the year, this refined, premium collection gives a nod to yesterday but is finished with a modern elegance.

Point of Purchase


Black Label Showcard

Black Label Window Vinyl

Black Label Logo Block

William Morris Black Label Fall-Winter 2021 Campaign Video


Press and Media